Supporting Workforce Development

Onondaga Community College received a $220,000 grant from JPMorgan Chase. A ceremonial check was presented during a press conference June 10 in the Whitney Applied Technology Center. The funding will support the College’s Workforce Development efforts, specifically in the training of students for employment in the agribusiness and food processing industry. The College is partnering with employers, nonprofit organizations and New York State to develop the program.

This generous grant from JPMorgan Chase is part of its $1 million commitment to supporting advanced manufacturing training programs in the upstate regions of Syracuse, Albany, Buffalo and Rochester, and part of a much broader $250 million commitment to address the skills gap in communities around the world. Goals of JPMorgan Chase’s plan include:

  • Building a demand-driven system through cross-sector gatherings to encourage collaboration, share findings and formulate strategies.
  • Investing in the best training and making targeted investments to strengthen and scale the most effective workforce training programs.
  • Relying on data and sponsoring a data-driven analysis of skills demand to supply gaps in local markets.

The focus of this project on the agribusiness and food processing industry is in response to a workforce demand in a growing sector of the economy. The five-county region of Central New York (CNY) includes 3,585 farm businesses generating products with a market value of $673 million. Agricultural commodity sales in New York State (NYS) increased by 20% from 2007-2012 to over $5.4 billion annually and by 21% in CNY during the same period. NYS is a leader in agricultural production of apples (2nd in the U.S.); feed corn (2nd); sweet corn (4th); fruits, tree nuts, and berries, (6th); and vegetables for market (8th). NYS is the nation’s third largest producer of fluid milk and commodity crops and was the nation’s top yogurt producer in 2012, 2013 and 2014. In addition, there are more than 200 food processing companies in CNY, including a growing list of farm breweries and distilleries producing beer, hard cider, wine, and spirits.

In October 2014, OCC was awarded a $2.5 million grant from the U.S. Department of Labor as part of the Trade Adjustment Assistance Community College and Career Training (TAACCCT) program in support of this effort.

“We are thrilled to be selected by JPMorgan Chase to receive this important grant funding. Through our Workforce Development program we are committed to responding to the needs of both local employers and workers and aligning the needs of both as we work to advance the economic vitality and growth of the Central New York region. Having this support in place will make a significant impact upon our mission,” said OCC President Dr. Casey Crabill.

“All of us on the Board of Trustees are keenly aware of OCC’s critical role in the community and the opportunity we have to make Central New York a better place for all of us. We applaud JPMorgan Chase for being our partners in this effort through their very generous grant. We are very fortunate to have their support and thank them for it,” said Margaret M. “Meg” O’Connell, Chair, OCC Board of Trustees.

“At JPMorgan Chase, we believe we have a fundamental responsibility to use our resources and expertise to help the communities where we live and work. We are proud to be partnering with Onondaga Community College to provide training to folks in Syracuse that will fill important jobs within the advanced manufacturing sector,” said Mark Allen, Upstate New York Region Executive, Commercial Banking at JPMorgan Chase.

“I am grateful to community partners JPMorgan Chase and Onondaga Community College for their ongoing support of transformative solutions to impact both employers and un-and-underemployed residents in our community,” said Robert Simpson, president of CenterState CEO. “This new investment will dovetail with CenterState CEO’s Work Train initiative, which will align with and support the college’s training programs, helping to develop a manufacturing workforce pipeline in the region.”

OCC is working to ensure the programs it develops are well-aligned with employer needs by using the DACUM (Developing A CurriculUM) process. After a half-century of use, DACUM is widely accepted as the best methodology for creating competency-based and employer-driven training to build workforce capacity. Many state agencies, including the IRS, Texas Occupational Standards Committee, and national, international, and multi-billion dollar corporations, including AT&T, Boeing, Disney, Energizer and General Motors use DACUM to establish effective training programs with superior results.

Several leading employers in the Agribusiness and Food Industry sector have committed to the project including: AGRANA Fruit US, Inc., American Food & Vending, Byrne Dairy, Giovanni Foods, G&C Foods, HP Hood, Food Bank of Central New York and Tops Friendly Markets. Employer partners are committed to identifying and validating competencies, validating curriculum, promoting the program, providing content experts and instructors, identifying career pathways, hiring qualified candidates upon completion and participating in program assessment.

Non-profit partners include CenterState CEO, a 2000-member, business leadership organization; Work Train, a collaborative led by CenterState to link low-income individuals with job-training; the Workforce Development Institute; the Southwest Community Center; Catholic Charities; Syracuse Educational Opportunity Center; the Manufacturer’s Association of Central New York and the Onondaga Farm Bureau. The public workforce investment system is represented by CNY Works and JOBSplus!

Partners in the agribusiness program include SUNY Environmental Science and Forestry, SUNY Morrisville and Cornell University.FEATURE JPMorgan Chase check presentation

Sharing Wisdom

London Ladd was the keynote speaker at OCC’s annual Student Achievement Awards Ceremony. It was held April 30 in the SRC Arena and Events Center.

Ladd is a Syracuse native who graduated from Corcoran High School, came to OCC and earned an Art degree in 1995. In his 20 years since graduating Ladd has become a highly sought-after illustrator. His latest work is due out this November when “Frederick’s Journey” is released. The subject of the book is Frederick Douglass, who escaped from slavery and became a leader of the abolitionist movement. Ladd created the illustrations for the book, which is being published by Disney and Hyperion as part of its Big Words series.

During the Student Achievement Awards Ceremony Ladd encouraged students to pause and look around. “Cherish this moment. What you achieved here is special because you earned this, so enjoy it!” He also let them know that with hard work anything is possible. “Take what you learned here inside and outside the classroom and continue pursuing your passion with confidence. If you put your mind and your heart into it you have the potential to accomplish great things.”

You can read Ladd’s remarkable story here and see how his tireless effort to bring words to life literally transforms his appearance.

The Illustrator – London Ladd, ’95

London Ladd brings words to life. He’s an illustrator who creates the visuals that help tell the stories of some our nation’s most historic figures. Ladd credits Onondaga Community College with putting him on the path to success. “The decision to go to OCC was basically the turning point in my life. Once I got into OCC and applied myself it built up my confidence and laid my foundation.”

Ladd grew up in Syracuse and fell in love with art at a young age. “I was fascinated with comic books, cartoons and some animated movies. I would try to draw the covers of Marvel comic books.” Despite his fascination with art Ladd only took one art class while attending Corcoran High School.

When it was time to start thinking about college a guidance counselor recommended he go to OCC. Ladd took his advice and entered as a computer science major. “Computers were really growing in popularity in the early 1990s. I thought I could get into it early, ride the wave and have financial security.”

Ladd’s logic was sound but it didn’t work out for him. “In my computer science classes I loved the math but really struggled with the science part of it.” At the same time Ladd was also taking art classes and eventually realized it was his passion.

Ladd switched majors and received tremendous support from the art faculty. “Professor Tim Rodrigo was very honest, blunt and fair with me. He didn’t sugar coat anything. Professor Jen Griffin gave me the confidence I needed. I was surrounded by students who started much earlier in life taking art classes. She always gave me the boost I needed. Without Professors Rodrigo and Griffin I wouldn’t have survived.”

Four years after becoming the first member of his family to go to college Ladd earned his art degree from OCC in 1995. He transferred to Syracuse University and continued to develop his skills. Ladd got his first professional break when his art work was displayed in New York City along with the work of all graduating SU students. Someone with Scholastic publishing left a comment about Ladd’s which read, “I really love your work.”

Several months later Ladd received a phone call. Scholastic publishing had a project for him but he would have a short time to complete it.London Ladd flashdrive 01.09.15 009 Illustrations were needed for the picture book, “March On! The Day My Brother Martin Changed The World.” The book was written by Christine King Farris, sister of Dr. Martin Luther King Jr. Ladd drew the illustrations and the book won an Andrew Carnegie Medal, a Parents’ Choice Approved Award in Historical Fiction, and was a 2009 Teachers’ Choices book list selection.

London Ladd flashdrive 01.09.15 007Ladd’s big break resulted in more projects coming his way. He did illustrations for “Under the Freedom Tree,” written by Susan Vanhecke. The book is set in Virginia in the early 1860s. Three escaped slaves made their way from the Confederate line to a Union-held fort where they were declared “contraband of war” and granted protection. As news of their escape traveled, thousands of runaway slaves poured into the fort seeking their freedom. These “contrabands” made a home for themselves, building the first African-American community in the country. In 1863, they bore witness to one of the first readings of the Emancipation Proclamation in the South beneath the sheltering branches of the tree now known as Emancipation Oak.

During the process of creating the illustrations Ladd went to Virginia for three days. He took in the surroundings, learned the history of what had happened and found great inspiration. “When I get a manuscript I go through it and really need to understand it and feel it. I need to find a connection which translates into my illustrations.”

32146ct12-13.tifLadd found a similar process worked for him while creating illustrations for “Lend a Hand,” a book about children helping other people. He went around Syracuse and found scenes that inspired him. One of his illustrations came from a scene the DestiNY USA shopping mall. “I saw two girls in a salon and asked if I could take pictures of them for a story about a girl donating her hair for “Locks of Love.” They agreed and while I was taking pictures one of them shared a story about her sister who had been battling leukemia. Suddenly I had a connection and it inspired me.”32146ct10-11.tif Another illustration Ladd created for the book was of children cleaning a park. His inspiration came from Elmwood Park, located near Corcoran where he attended high school. “I went there a lot when I was younger and it’s still one of my favorite places to go.”

Near the end of 2014 Ladd completed work on his most extensive and exhausting project to date. He created illustrations for a book titled “Frederick’s Journey,” which will be out in 2015. The subject of the book is Frederick Douglass, who escaped from slavery and became a leader of the abolitionist movement.

“Frederick’s Journey” is part of the Big Words series by Disney and Hyperion publishers. Other books in the series profile Abraham Lincoln, Eleanor Roosevelt and Martin Luther King Jr. among others. “To be a part of this series you have to be beyond your best. If you want something excellent you need to go the extra mile. That’s what I did.”

Ladd grew out his hair so he would look like Douglass, went to his grave in Rochester and spent three days in the Washington, DC and Virginia area while visiting Douglass’ home.London Ladd flashdrive 01.09.15 003London Ladd flashdrive 01.09.15 005 “I looked so much like Douglass that when I was walking out of his home people were complimenting me. They thought I was a re-enactor!” On the left is a photo of Douglass. On the right is a photo of Ladd.

“During this project I connected on a spiritual level. It was unlike any of my previous work.” His hard work paid off. As part of the illustration process artists submit their work then wait for a list of recommended revisions. Ladd didn’t receive any requests for revisions, only compliments. “I was very surprised. I knew the work I had done was really good but something like this never happens.”

In between his illustration projects Ladd is very active in the community. He works with children at Syracuse’s McKinley-Brighton Elementary School as part of the Say Yes to Education after-school program. Ladd focuses on art but also shares his life story. “I let them know I was a bi-racial kid with no father. I want them to know they have the opportunity to accomplish what I have accomplished.”

Wherever Ladd goes he also talks about OCC. “I want everyone, especially kids, to know my journey. If you have trust and believe you can get there too. I credit OCC with everything personal and professional because that’s where I met my wife. We’ve been married for 20 years and have a 19-year-old daughter. When I started there I was just a kid and I had to become an adult.”

Ladd hopes to one day open an art center where families can come and create and develop their own art. In the meantime he has “dream jobs” for himself: to get a stamp commissioned, to work for National Geographic, and to create and illustrate graphic novels and children’s books.

Matthew Ferranti

When you look at the picture of Matthew Ferranti posing near the statues of Walt Disney and Mickey Mouse in front of Cinderella’s castle at Disney World you realize what a character he is. Literally.

Ferranti is a character performer at Disney World in Orlando, Florida thanks to OCC’s affiliation with the Disney College Program. It allows students to get valuable, on-the-job experience in Disney’s parks and resorts while expanding their knowledge in the classroom.

Ferranti is a 2013 West Genesee graduate who learned about the Disney program after arriving on campus. “I saw flyers on campus about it, then attended a presentation. I was interested, applied and here I am!”

Ferranti is majoring in Liberal Arts & Sciences – Adolescence Education. He’s also a member of OCC’s student honor society, Phi Theta Kappa, and the History Club. Ferranti will graduate in the fall of 2015. He plans to transfer and pursue a four-year degree.