Michael Dalberth and Daniel Drake are two aspiring student entrepreneurs who have always had a passion for competitive sports, fitness and success. They grew up in the same neighborhood, attended Cicero-North Syracuse (C-NS) high school and often talked about becoming successful businessmen.
Drake and Dalberth were a year apart in school. Drake graduated from C-NS in 2012 and moved on to Clarkson University. Dalberth was a member of the class of 2013. During Dalberth’s senior year he stumbled upon something after a fitness workout. “There was a problem with the vitamin and supplement industry that needed to be capitalized on,” Dalberth said. The problem centered around getting whey protein into the body within 30 minutes of a workout ending. Whey protein increases muscle mass and strength. Dalberth and Drake began working on a solution.
Dalberth came to OCC and became a Business Administration major. He and Drake stayed in constant contact, planning what they hoped would be a breakthrough product. Their brainstorming and creativity led to the creation of “Powder Partner.” “It’s the ultimate protein solution,” said Drake. “It combines the necessary health benefits of mix-at-home protein powders with the convenience and flavor variety of ready-to-drink protein shakes without sacrificing the consumer’s time, health or money.”
In November 2015 Dalberth and Drake took Powder Partner to the Retail & Health Innovation Challenge at Wake Forest University in Winston-Salem, North Carolina. Participants had the opportunity to make two quick “elevator pitches,” promoting their products to a panel of industry experts. Drake and Dalberth made it to the final round, were awarded third place and a check for $2,500.
“Competing in a business plan competition was an incredible experience for us,” said Drake. “It provided us with invaluable feedback and validation from prestigious corporate executives and industry leaders. The results proved we have something exciting in the works!”
The prize money from Wake Forest was used to begin securing intellectual property. Dalberth and Drake have completed market research, created a 3-D model and are raising money which they will use to launch their product. “Everything we are doing is bringing us closer to our funding goal, to starting production and ultimately fulfilling customer orders,” said Dalberth.
Dalberth is on track to graduate from OCC in May 2016. If you are interested in learning more about Powder Partner you can contact Dalberth and Drake at firstname.lastname@example.org.